The 10 Golden Rules of Web Writing

The 10 Golden Rules of Web Writing

An effective web writer must obey several golden rules to achieve his SEO and customer satisfaction
objectives. Here are ten golden rules every web writer should follow. Ten golden rules to follow to be
an effective web writer, achieve your SEO objectives and satisfy your customers.

We don't write for the web as we write for a paper magazine. To be effective and hope to have readers,
a web writer must rely on a number of writing rules specific to web media.

Purpose of the maneuver: inform, convince and improve its natural referencing. Update on the golden
rules of web writing.

1. Define your goals

The web editor writes articles on behalf of a client, often a business.
If the primary objective of web copywriting is to position yourself well on search engines,
the web copywriter must also know his client very well. Rule No 1: it is advisable to define the
keywords which are most important for him according to his activity and his target audience.

Example: I want to sell essential oil products to the general public.

Examples of keywords to favor: essential oil, essential oils, buy essential oils, but also by type of
product: lemon essential oil, sweet almond essential oil ... (we sound "long tail").

2. Meet the expectations of your target audiences

You know your client and you have defined their target audience (or target audiences).
Now you have to work on your messages so that the internet user, who is often in a hurry,
quickly finds the information he is looking for.

To meet the expectations of the Internet user, it is important to provide qualitative information
(well written, interesting, educational or perhaps funny, attractive ...).

It’s the quality of the content that counts, not the keyword density.
The good content is the one that corresponds to the interests of your internet usage and that
answers their questions.

Avoid advertising and self-promotion messages that are often annoying to visitors at all costs,
and focus on writing good content.

3. Use a web editorial charter

If you have a lot of content and multiple web writers contributing, it is essential to structure
your information online and define a style and tone for your web content.

This is where the famous and essential web editorial charter comes in: this key reference document
will follow you throughout your writing and can be used by all contributors to the site.

4. Adopt a concise style, avoid jargon on the Web

Web writing has its own rules and adapts to the behavior of the Internet user, and especially
of the mobile user, who is even more rushed and not very attentive.

So in addition to having a good editorial style, you have to be clear, concise and punchy to grab
the reader's attention. Be sure to use a vocabulary that is simple and understandable by all and
to work on your titles which must be short and punchy.

5. Write for SEO

Let's talk about SEO now: in order for your website to be visible on search engines, you need
to write for SEO.

Choose your keywords wisely, treat your titles, insert good links and regularly produce quality content
(we always come back to it, the content!).

For this, nothing like practice and concrete examples to optimize your content and test their impact
on your SEO. Still for SEO, take the time to look after your home page, so that the user can
immediately find the information that interests them. 30% of Internet users go from the first page
if it is not well designed.

6. Key information always at the start

This is another of the golden rules of web writing: we place important content (keywords) at the
beginning: in the titles, at the start of the articles, in the hat… At the start of your paragraph or article,
summarize the key information.

This allows the user to instantly find the information they are looking for, and it’s good for SEO so you might as well combine the useful with the pleasant! Remember,
you are writing for your readers and need to be easier to navigate. In addition, these web writing efforts will improve your SEO positioning on search engines.

It is gymnastics of the mind and you have to train and train yourself to write with "thinking" SEO, then it becomes a habit and we forget this constraint to give way to the editorial style.

7. Write short and airy texts with several reading levels

The user reads diagonally and in the order of 25% slower than on paper (on tablets, we observe
a slower reading but in the order of 6% so the gap is narrowing).

So write short and airy articles while prioritizing the information and highlighting the keywords.

It is also very important to create an internal mesh of links so that internet users (and search engines)
can access different levels of information. In short, take care of the content as much as the shape.

8. Personalize the information according to your target audiences

Address your visitors and offer content that interests them to retain them. For this, nothing better
than personalizing your content according to the target audience, even if it means creating several
universes in a website (ex: pros/individuals, companies/employees).

In some cases, it is possible and interesting to create several subdomains. To address your target
audiences, the golden rule of web copywriting is based on the Law of Proximity, already the force
of law in paper press journalism.

9. Animate your website, yourself or through a specialized agency

The animation of your website is essential, a living site is an active site.
A site that does not move is a dead site. Offer a news section, regularly publish files and involve
your readers on a Facebook Page or a Discussion Forum.

Remember this: a site regularly updated and shared on social networks puts the odds on its side
to be better referenced on search engines.

Social networks (Facebook, Twitter, Pinterest, Tumblr, etc.) must be integrated into your digital
content strategy. Good content is content that is shared. Purpose of the maneuver: create a real
relationship with your target audiences.

10. Watch out for spelling mistakes!

With SMS and its new spelling laws, we see spelling mistakes on the web.

However, an article that contains several chord errors diverts the visitor from your message and
makes you lose credibility. To avoid this, do not hesitate to reread yourself and have yourself
reread by a third party.

 If you any questions please write down on the comment box.